Baby Phat Fashion launched in 1998, quickly filling the void for glamorous and chic urban wear for women. Kimora has used her expertise as a fashion model to create a brand known for effortlessly blurring the lines between high fashion and hip-hop style. As the director of the line, Kimora has emphasized using luxurious and lush materials to give women clothing that is sexy and sassy but still has the elegance and edge of styles seen in couture.
Clothing in the line will work for every girl or mature woman and numerous celebrities are major fans including Lil Kim, Britney Spears, Tyra Banks, Madonna and Alicia Keys. Styles from the line have also been featured in editorial publications such as Seventeen and Vibe magazines. The line has also received praise from industry critics for its boldness. Its runway shows are packed with a who's who list of the hottest celebrities and decision makers in entertainment. There are many kind of baby phat fashion
